Technology

JoJo Siwa on how marketers can engage with Gen Z—and evolving her personal brand

Siwa is diversifying her personal brand from the childish persona and brightly-colored hairbows that initially drove her to fame. (Jojo Siwa via instagram)
GF
By:
Gillian Follett
November 09, 2023 05:59 PM

Featured Stories

Retail
15 retail media executives advertisers should know
Retail

These are the executives leading the largest retail media networks in the U.S.

AP
By:
Adrianne Pasquarelli
15 retail media executives advertisers should know
Food & Beverage
Cracker Barrel CMO on the brand’s transformation—and how it’s going after Gen Z
Food & Beverage
EW
By:
Erika Wheless
Cracker Barrel CMO on the brand’s transformation—and how it’s going after Gen Z
Latest News
Creator and influencer trends brand marketers need to know about right now
Latest News
GF
By:
Gillian Follett
Creator and influencer trends brand marketers need to know about right now
Influencers & Creators
The 5 creator marketing metrics that matter most in 2025—here’s what to know
Influencers & Creators
GF
By:
Gillian Follett
The 5 creator marketing metrics that matter most in 2025—here’s what to know