Technology

Inside Persil’s 24-hour TikTok livestream—and why its goal wasn’t to sell detergent

Fashion designer Christian Siriano gave 50 callers tips on extending the life of their wardrobe during the 24-hour livestream (Persil)
GF
By:
Gillian Follett
July 22, 2024 10:00 AM

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Resources
So you’re graduating and want a marketing career—tips from ad industry leaders
Resources

CMOs, creative and agency leaders share advice on how to break into the industry.

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By:
Ad Age Staff
So you’re graduating and want a marketing career—tips from ad industry leaders
Winners and losers
Marketing winners and losers of the week
Winners and losers
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By:
Adrianne Pasquarelli
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By:
E.J. Schultz
Marketing winners and losers of the week
Agencies
This organization wants to win over Gen Z with the peanut industry’s version of ‘Got Milk?’
Agencies
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By:
Brian Bonilla
This organization wants to win over Gen Z with the peanut industry’s version of ‘Got Milk?’
Agencies
Agency layoffs—how to know if you’re at risk and what to do next
Agencies
LR
By:
Lindsay Rittenhouse
Agency layoffs—how to know if you’re at risk and what to do next