How Saratoga Water responded to being the star of fitness influencer’s viral morning routine
Hall’s video has generated over 1 billion views across X, TikTok and Instagram, as of this writing. (@tipsformenx via X and @SaratogaWater via Instagram)
Media buyers and sellers predict the most significant changes to the TV upfront brought on by streaming—and if this is the year streaming and linear reach investment parity.