*This livestream has been canceled. Please stay tuned to adage.com for details on the next episode.*
Welcome to Ad Age Remotely, a streamed video segment focusing on the issues of the day.
In today's live edition of Ad Age Remotely, Katie Soo, chief marketing officer at KiwiCo, which makes subscription science kits for kids, joins Assistant Managing Editor Jeanine Poggi to discuss how the global supply shortage is impacting the 10-year-old startup's holiday marketing strategy.
Soo joined KiwiCo in July from HBO Max, where she served as senior VP, growth marketing, helping to support the launch of the streaming service last year. Soo goes into her first holiday season leading KiwiCo's marketing initiatives amid a global supply shortage that's impacting inventory levels and threatening the resurgence of ad spend.
She must also navigate the rapidly evolving social media landscape. In the wake of the latest controversies surrounding Facebook, including reports on Instagram's impact on teens' health, Soo will discuss how KiwiCo is approaching the fraught social landscape.
