Technology

Why Google's ad test to replace cookies may face hurdles

Google's Privacy Sandbox is starting to test Topics API, attribution reporting and other ad tech. (Illustration by Tam Nguyen/Ad Age)
GS
By:
Garett Sloane
April 01, 2022 10:00 AM

Featured Stories

Retail
15 retail media executives advertisers should know
Retail

These are the executives leading the largest retail media networks in the U.S.

AP
By:
Adrianne Pasquarelli
15 retail media executives advertisers should know
Food & Beverage
Cracker Barrel CMO on the brand’s transformation—and how it’s going after Gen Z
Food & Beverage
EW
By:
Erika Wheless
Cracker Barrel CMO on the brand’s transformation—and how it’s going after Gen Z
Influencers & Creators
Creator and influencer trends brand marketers need to know about right now
Influencers & Creators
GF
By:
Gillian Follett
Creator and influencer trends brand marketers need to know about right now
Influencers & Creators
The 5 creator marketing metrics that matter most in 2025—here’s what to know
Influencers & Creators
GF
By:
Gillian Follett
The 5 creator marketing metrics that matter most in 2025—here’s what to know