Samsung is bringing “The Tonight Show starring Jimmy Fallon” to Fortnite as it looks to connect with Gen Z in its latest move into the metaverse.
The playable Fortnite experience, called “Tonight at the Rock—Powered by Samsung,” is equal parts gameplay and Samsung advertisements. The game was created by Momentum and built by the studio Beyond, a digital product agency.
“With this initiative, our goal is simple: To drive awareness for the Samsung brand with Gen Z while delivering an experience that remains true to our core of customization and personalization,” Janet Lee, senior VP of mobile experience at Samsung Electronics America, said in a statement. “This partnership is an incredibly fun and unique way for consumers to engage with our products in a safe and entertaining environment.”
Players will find themselves in a fairly detailed 30 Rockefeller Plaza, with a small version of Times Square and even a subway stop nearby. Players can choose from several single and multiplayer minigames, including Giant Pong, a race to the top of the Rockefeller building, a taxi race and an “escape the room”-type game to get out of Studio 6B, where the "Tonight Show" is filmed. Throughout the games, Samsung’s mobile phones, watches and tablets are used as in-game power-ups.