WPP’s new data and technology arm, Choreograph, is installing Brendan Moorcroft as CEO.
Choreograph, which operates as part of WPP subsidiary GroupM, was created this April after combining the specialist data units of GroupM and Wunderman Thompson. Choreograph focuses on helping clients use and manage first-party data, data strategies, and navigating an increasingly privacy-focused space.
Choreograph is currently led by Kirk McDonald, who also serves as CEO of WPP’s GroupM North America. He took on leadership at Choreograph when the technology-focused group was founded. The company says the new leadership will let McDonald refocus his attention on his role at GroupM and that the shift will begin when Moorcroft takes the top job on August 9.