We've all been there: Faced with a wall of gushingly positive and raving-mad Yelp reviews, you can't help but wonder how social-media active a restaurateur's family or foes might be. While user-generated reviews have become the new, not-always-fail-safe norm in finding local businesses, a Citi Ventures-backed startup is looking at loyalty by the numbers. Side-stepping the emotion and potential bias in reviews Bundle looks at data 20 million Visa and Mastercard aggregate, anonymous credit cards to shows which restaurants, bars and shops ere consumers like to spend their money again and again.
Here's how it works: Bundle determines a "loyalty score" based on the number of repeat purchases, share of customer spending and relative popularity for each business. Only those locales with 25 or more customers are eligible.