Remember the last time you clicked on a banner ad? Me neither. Online is the most measurable medium, but we're still largely allocating ad dollars based on raw impressions or clicks.
But what if you could know what people are looking at when they watch their screens? Eye-tracking, of course, has been used by advertisers, agencies and TV networks for years, but it requires expensive technology and specialized facilities. That's the problem being tackled by GazeHawk, which has built eye-tracking technology that can be used with any webcam.