While it's nice to put numbers on these trends and gauge rates
of change, some of these conclusions also confirm what many people
would already expect. So we also asked why people watch Meeker's
report so closely. Here's what they said.
Liz Gottbrecht, VP of marketing at Mavrck
"It's the only report that connects the dots between the
macro-trends among culture, technology, and consumer behavior to
economic impact," Gottbrecht says. "It's interesting that as
consumers' time on mobile continues to increase and it's easier to
make purchases on-demand, that we're also seeing the greatest
disparity between consumer debt and savings, as well as increasing
spends in healthcare."
"Correlation doesn't imply causation, but marketers need to be
aware of the bigger picture driving consumer spend decisions," she
Topher Burns, head of product and marketing at
"Certainly the era of 'whoa, mobile internet use just keeps
going up' is over," Burns says. "Her recent reports resist the
splashy simple headlines they used to whip up, but I think that's
because Meeker has never shied away from complexity."
"The digital landscape is arguably so ubiquitous that in many
cases you can drop the word 'digital'—how could you have
entertainment or marketing that isn't digital?—and the Meeker
report reflects a space where the story of rapid growth is slowing
into a story about maturation."
"Another thing I love about the Meeker reports is how
efficiently a few numbers put things in perspective like more than
50 percent of the world uses the internet; of the 20 largest
internet companies, China is home to pretty much the same number as
the U.S.; globally, smartphone prices are falling."
Wes MacLaggan, senior VP of marketing at Marin
"Companies can be so heads-down with what they're trying to
accomplish that they sometimes miss trends that are impacting their
industry or customers," says MacLaggan. "With the Mary Meeker
Report, companies around the world take a few moments to take a
step back and figure out what's happening in adjacent spaces."