See the First 360-Degree Video Ads on Facebook

AT&T, Samsung, Nestle Among Brands Test New Format

By Published on .

"360-degree marketing" has been an industry buzzword for years, but what about 360-degree advertising?

Facebook is starting to test 360-degree video ads with a handful of brands including AT&T, Samsung and Nestle, all of which can be seen below. Facebook officially introduced the virtual reality-lite video format on its desktop site and Android apps in September, and the social network is now bringing 360-degree videos -- and ads -- to Apple's iPhones and iPads.

In addition to the brands advertising 360-degree videos on Facebook, publishers including ABC News, BuzzFeed and Nickelodeon have begun posting all-angle videos to the social network, which can also be watched using Samsung's Gear VR virtual-reality headset.

And to attract more 360-degree videos to its service, Facebook has added a way for anyone operating a Facebook page to post 360-degree videos, including a way to edit the initial camera angle and vertical field of view before uploading the video. The company has also created a dedicated site for creators, publishers and brands to learn more about producing 360-degree videos.

Facebook declined to make an exec available for an interview to discuss the news. In an emailed statement, Facebook's VP-Global Marketing Solutions Carolyn Everson said that the company is "excited to work with these fantastic partners to push the boundaries of what's possible for marketing on Facebook."

Anheuser-Busch InBev
In a spot for its Corona brand targeted to Facebook users in Mexico, A-B InBev and Vice filmed a 360-degree look at professional soccer players heading through the tunnel before a match and onto the field.

As part of its "#StrongCan" campaign, the telecom giant and BBDO shot a 360-degree video of race-car driver Ben Albano streaming his practice laps to his coach in another state using AT&T's wireless network.

Immerse yourself in Ben Albano's 360° racing experience, and hear how he uses the AT&T network. #StrongCan #ad

Posted by AT&T on Wednesday, November 11, 2015

In a U.S. holiday campaign for Ritz, Mondelez -- along with VaynerMedia, Edelman and MediaVest -- created a 360-degree video that documents a single family's holiday party in a 40-year span by capturing the smaller moments that a traditional camera may have missed, such as the dad behind that camera.

This year, step out from behind the camera and join in the moments going on all around you. They're the memories that'll last a lifetime.

Posted by Ritz Crackers on Tuesday, November 10, 2015

To promote its Nescafe brand among young people on Facebook in North America, Europe, Africa and Asia, Nestle and Publicis Conseil have filmed people sitting at their kitchen tables around the world performing Norwegian musical duo Madcon's "Don't Worry" with traditional instruments as well as cups and utensils.

#GoodMorningWorld pump up the volume & move your phone!

Posted by NESCAFÉ on Wednesday, November 11, 2015

As the campaign's name states, Samsung wants people to "#BeFearless." So the brand and Cheil Worldwide have produced a 360-degree video that puts people atop New Zealand's tallest man-made structure, the Sky Tower in Auckland.

From this height, do you feel excited? Or do you feel the fear? Walk in the sky in the palm of your hands with this immersive 360 experience. #BeFearless. Take part in Samsung VR experience and learn to conquer your fears.

Posted by Samsung Gulf on Friday, October 30, 2015

Walt Disney Parks and Resorts
Famous as "The Most Magical Place on Earth" may be, not everyone has had a chance to visit Walt Disney World. So Walt Disney Parks and Resorts and Littlstar Media have filmed an all-encompassing tour of the park guided by Goofy for people in the U.S., United Kingdom and Canada to check out.

Walt Disney World Presents: How to Use 360 Video with Goofy!

Be among the first to join Goofy as he leads you through an exciting demonstration of 360-degree video technology, zapping you through a whirlwind tour of Walt Disney World Resort!

Posted by Walt Disney World on Wednesday, November 11, 2015
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