'Ad Age' Launches Digital Guide

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NEW YORK (AdAge.com) -- It's hard to keep up with the pace of change in the digital media world and know what it means for marketing. That's why Advertising Age this week launches Ad Age Digital, a weekly online guide -- every other week in print -- to the fast-evolving world of consumer-empowering technology.

Edited by media reporter Abbey Klaassen, and with a weekly column from micropersuasion.com author Steve Rubel, it will cover gaming, VOD, IPTV, mobile marketing, online video, RSS, wikis and other social media -- actually pretty much any emerging or evolving technology that changes, or has the potential to change, the way Ad Age readers connect with consumers.

Ad Age Digital will supply readers with big-picture pieces exploring the implications of technologies that rock the foundations of marketing as well as analysis and data on how people are using Web 2.0.

"We know there's strong demand for information in this area," said Ad Age Editor Jonah Bloom. "We believe that having a trusted source for this news and analysis -- a source that cuts through the clutter and filters out the spin -- will be a great resource for our readers. While Ad Age already covers many of these issues in print and online, and will continue to do so, Ad Age Digital will be dedicated to this space."

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