Digital Ad-Tech Startups Dwindle, But Dollars Keep Flowing A Close Look at the Numbers By Alex Kantrowitz. Published on October 14, 2013. READ THIS NEXT TikTok tactics: What to know about reaching audiences on the social media platform In this article: Agencies Digital Technology Alex Kantrowitz Alex Kantrowitz covers the technology of marketing and advertising for Ad Age. His work has previously appeared in Forbes, Fortune, BuzzFeed and the Ithaca Journal. Follow him on Twitter at: @Kantrowitz. Follow View all articles by this author Most Popular Watch LeBron James salsa dance in his first ad for Mtn Dew Nielsen's TV ratings mess could be tipping point in its dominance Billie Eilish, social marketing genius, plus what consumers think of Hyundai’s ‘Question Everything’ commercial: Datacenter Weekly WHAT TO READ NEXT TikTok tactics: What to know about reaching audiences on the social media platform 5 NewFront Takeaways: What brands should know about Amazon, YouTube, TikTok, Roku and more Apple iOS 14.5 users might be more amenable to being tracked by brands: Ad Age-Harris Poll Connected TV was biggest advertising winner in digital video in 2020: IAB Why marketing might be better off without cookies TikTok names a new CEO and chief operating officer IBM looks to AI to help brands plan and create ads for streaming Will consumers trade their Facebook and Google data history for brand deals?