Adobe shows strong growth, moves to appeal to hobbyists via mobile apps

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Credit: Daniel Acker/Bloomberg

Adobe, the maker of Photoshop, gave a sales forecast that topped analysts' estimates, signaling that strong demand for its creative products continues to drive growth, even as the company pushes more into software for businesses.

Revenue in the current quarter will be about $2.42 billion, the San Jose, California-based company said Thursday in a statement. Total revenue increased 24 percent to $2.29 billion in the fiscal third quarter.

To power future growth, the company has launched more mobile apps to boost its appeal among hobbyists. The software maker has also pursued a strategy to make its traditional apps available on mobile devices, starting with Photoshop next year.

CEO Shantanu Narayen has sought to boost Adobe's growth with a two-pronged approach—doubling down in its core creative software and bolstering a suite of business offerings. While the company goes toe-to-toe with Salesforce in marketing and e-commerce technology, the digital media products continue to grow at a faster clip. Still, growth rates for the company's digital media software have slowed, a potential concern for investors, who have pushed Adobe's shares to a record.

"Creative Cloud growth is slightly diminished off of its peak growth rates which, in our opinion, should be a key point of interest since this is the bedrock of the company's competitive strength," Sterling Auty, an analyst at JPMorgan Chase & Co., wrote in a note ahead of the results.

Adobe's creative and digital media segment still represents the majority of its revenue. The company projected sales from the unit will increase about 22 percent from a year earlier in the current period. Division sales grew almost 29 percent in the fiscal fourth quarter of 2017.

The shares were little changed in extended trading after the results were released. The stock closed at a record $268.52 in New York, and has jumped more than 50 percent this year.

Sales from the company's experience cloud unit, which includes marketing, data and e-commerce programs, increased 21 percent to $614 million. The division got a boost from Adobe's acquisition of Magento in June, which is supposed to match Salesforce's software that helps manage online commerce.

San Francisco-based Salesforce bought Datorama in July, hoping to leverage its artificial intelligence software and existing customers as the company's marketing battle with Adobe heats up.

– Bloomberg News

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