Shop Readies for Possible Merger With Seneca

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NEW YORK ( -- I-shop, New York, has completed a reorganization plan that it hopes will put a stronger focus on client service.

The company's new structure covers three regions -- Eastern and Western U.S. and Europe -- as well as its i-traffic interactive marketing and advertising subsidiary.

The company will focus on retail banking, insurance, pharmaceuticals, telecommunications, consumer packaged goods, high technology and travel and hospitality. also has created the position of client partner, which will be given to executives with senior responsibility for individual clients.

The company also made a number of management shifts: Anthony Laudico, formerly chief operating officer of North America, is now president of North America; Don Scales, formerly regional president of the Dallas office, has become president of the Western U.S. region; Eben Lenderking, formerly chief operating officer of Europe, is now president of Europe.

Earlier this month, completed transactions that moved it closer to becoming a private company.

The company's founders sold their shares to Seneca Investments, which now owns about 65% of and is an e-services holding company, which is jointly managed by Omnicom Group and Pegasus partners II.

At a special shareholders' meeting scheduled for Oct. 31, shareholders will consider the merger in which Seneca would acquire the remaining shares at $3.35 per share.

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