In the future, Amazon may very well know we're pregnant before we do. But for today, an email appearing to be from the tech giant has confused a lot of people by alerting them to a purchase from their (often nonexistent) baby registries.
The email, which went to a wide swath of people—men and women, expecting or not—told users that someone had recently purchased items off their registry.
For some, hilarity ensued:
Amazon just informed me that someone has purchased a gift from my baby registry. My baby is 21, and hopes it's a keg.— Karen Tumulty (@ktumulty) September 19, 2017
So @amazon sent me an email saying someone purchased a gift for me off my baby registry. It better be wine cause I'm definitely not pregnant— Becca (@DimplesNinja) September 19, 2017
what to expect when you're not expecting. this weird email from amazon about a baby registry.— Mary Kenny (@verymaryk) September 20, 2017
Others seemed disappointed they hadn't actually gotten anything.
It wasn't all giggles, though. Some women or spouses who said their families had suffered from miscarriages or difficulty getting pregnant found the email to be hurtful and insensitive.
@amazon it was great to get your email about my baby registry... exactly 2 weeks after my miscarriage. Thx— Kayleigh Hajny (@Kay_HajKay_1018) September 20, 2017
Hey @amazon, my wife had a miscarriage, can you stop sending us baby shit for a little bit? Maybe teach your rec. systems some discretion.— djp (@danjonpeterson) September 19, 2017
Some recipients of the email wondered whether it was part of a phishing attempt. Amazon says that it was a mistake.
"We are notifying affected customers," the company wrote in an emailed statement. "A technical glitch caused us to inadvertently send a gift alert e-mail earlier today. We apologize for any confusion this may have caused."