Amazon Blames Your Random Baby Email on a 'Technical Glitch'

By Published on .

Credit: Illustration by Tam Nguyen/AdAge

In the future, Amazon may very well know we're pregnant before we do. But for today, an email appearing to be from the tech giant has confused a lot of people by alerting them to a purchase from their (often nonexistent) baby registries.

The email, which went to a wide swath of people—men and women, expecting or not—told users that someone had recently purchased items off their registry.

For some, hilarity ensued:

Others seemed disappointed they hadn't actually gotten anything.

It wasn't all giggles, though. Some women or spouses who said their families had suffered from miscarriages or difficulty getting pregnant found the email to be hurtful and insensitive.

Some recipients of the email wondered whether it was part of a phishing attempt. Amazon says that it was a mistake.

"We are notifying affected customers," the company wrote in an emailed statement. "A technical glitch caused us to inadvertently send a gift alert e-mail earlier today. We apologize for any confusion this may have caused."

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