Technology

Amazon opens Twitch to brands running campaigns through its ad platform

Amazon bought Twitch in 2014 for nearly $1 billion. (Kiyoshi Ota/Bloomberg)
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By:
Garett Sloane
September 11, 2020 10:00 PM

Featured Stories

TV Upfront
What media buyers really thought of 2025 TV upfronts—winners, losers, celebrities and TV’s identity crisis

To gauge which TV upfronts week presenters stand out as haggling kicks off, Ad Age surveyed 13 media buyers on their top takeaways from the week.

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By:
Parker Herren
What media buyers really thought of 2025 TV upfronts—winners, losers, celebrities and TV’s identity crisis
Brand Marketing
20 brands catching Gen Z’s attention right now
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By:
Erika Wheless
20 brands catching Gen Z’s attention right now
Measurement
Measurement glossary—what marketers and agencies need to know
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By:
Jack Neff
Measurement glossary—what marketers and agencies need to know
AI
How Coke used an AI agent to target ads to 828,000 fast-food fans
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By:
Asa Hiken
How Coke used an AI agent to target ads to 828,000 fast-food fans