BermanBraun Adds Another Berman as President

Media Company Sought Seasoned Exec to Oversee Expansion

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BermanBraun, the media company behind MSN's Wonderwall and Glo as well as TV series such as Syfy's "Alphas" and NBC's "Deception," is hiring another Berman.

Jeff Berman, former head of NFL Digital Media and onetime head of sales at MySpace, is joining the 130-employee company as its first president. Until now the company has been managed by its co-founders, former ABC and Yahoo exec Lloyd Braun and former Paramount Pictures chief Gail Berman. Mr. Berman and Ms. Berman are not related.

Jeff Berman
Jeff Berman

Ms. Berman and Mr. Braun founded the company in 2007 to create entertainment experiences that could work on a variety of screens and platforms. In addition to its TV series and web properties like Wonderwall, BermanBraun has introduced three original YouTube channels and forged an alliance with Starcom Mediavest to create content.

"In order to keep on the path that we're on, Gail and I have felt over the past year we were going to have to bring some seasoned execs into the company," Mr. Braun said. "We needed someone who could focus on day-to-day management and to plot out our strategic course for the future."

At the NFL, Jeff Berman oversaw the league's web, mobile, social and non-console gaming efforts. He spent a little more than two years at MySpace, first as its head of PR and policy and ultimately as its exec VP of sales and marketing.

He said that while the notion for BermanBraun, a company that creates content for screens of all sorts, has been a powerful one in principle since the start, the technologies and business models are now evolved enough to make the idea more of a reality.

"Everything that we have been waiting for for a decade is starting to happen and this company is at the forefront of it," Mr. Berman said.

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