Black Friday Campaigns Storm the Viral Chart

Video Becomes Bigger Part of Retailers' Black Friday Strategy

By Published on .

Last Friday, a record number of shoppers hit retail stores. And even though most consumers were well aware of the Black Friday sales ahead of time, brands made sure that they put their advertising muscle behind the promotions to make sure that shoppers were running through the door early Friday morning. On the chart this week, we see evidence of that , with three Black Friday campaigns making the top 10.

Continuing its 90s nostalgia-themed campaign, Old Navy hits the chart at No. 5 with its video "Cheermageddon," and play on the 1998 blockbuster "Armageddon." The campaign garnered 3 million views for the week, ignited by the release of a special Black Friday spot starring George Takei singing his own rendition of Aerosmith's "Don't Want to Miss A Thing," the theme from the film.

Macy's Black Friday campaign "What's in Store?" came in at No. 8 with 2.2 million views. The campaign has 13 different pieces of creative starring a cast of celebrities -- such as Taylor Swift, Martha Stewart, and Sean Combs -- whose products appear in the retailer's store. However, it seems that it's Justin Bieber's spot that really helped viewership, especially after he posted the video that he stars in on his Facebook page.

The last Black Friday campaign comes from Foot Locker, which comes in at No. 10 for the second week in a row with 1.4 million views. "Week of Greatness," which promotes the shoe store's full week of sales, features Kyle Irving performing a ridiculously slow slowmo dunk.

Most Popular
In this article: