Bozoma Saint John is the latest big name to speak at Ad Age Next

Another innovator joins Alexis Ohanian and the rest of the lineup in New York on Nov. 13 and 14

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Bozoma Saint John will explore how businesses, and people, have to reinvent themselves now.
Bozoma Saint John will explore how businesses, and people, have to reinvent themselves now. Credit: Endeavor

The crew of innovators, founders, CEOs, researchers and marketing chiefs coming to Ad Age Next on Nov. 13 and 14 has added Bozoma Saint John, chief marketing officer at Endeavor, the entertainment, sports and fashion giant whose subsidiaries include WME and IMG.

In her keynote talk, Saint John, who also goes by "Boz," will take on Next Reinvention—how individuals and businesses can stay head of disruption, or even, ideally, drive it. The race to change or be changed is mission critical in the fast-changing industries where Saint John now operates.

But Saint John is a veteran of several sectors in flux and companies making waves. She was previously chief brand officer for Uber, head of global consumer marketing for Apple Music and iTunes and head of the music and entertainment marketing group at Pepsi-Cola North America. If anyone has a broad view over the horizon, it's Boz.

She's only the latest addition to Next, which is all about the near future being shaped right now by innovation–the best kind of marketing, but more than that too.

Day One features an afternoon of stimulating keynotes and conversations, culminating in Next Titans, a new live experience about six startups seeking funding and marketing support. They will pitch live to former Mondelēz chief media and e-commerce officer Bonin Bough, BlueRun Ventures General Partner Cheryl Cheng, former GE chief marketing officer Beth Comstock and VaynerX chairman Gary Vaynerchuk.

Day Two will take a full day to map the Next Blockbusters, from esports to mobility tech. Midday tracks will let attendees drill down on areas that particularly matter to them. And there will be networking.

The Next lineup includes:

Clinc CEO and AI researcher Jason Mars; Claudia Mata, co-founder of CBD beauty startup Vertly; and MedMen CMO David Dancer
Clinc CEO and AI researcher Jason Mars; Claudia Mata, co-founder of CBD beauty startup Vertly; and MedMen CMO David Dancer

Sophia Amoruso, CEO and founder at Girlboss

on connections as the future of currency

Sharmeen Browarek, senior director of viewer engagement at Twitch

on using machine learning to fight bias in gaming

Jess Carbino, Bumble's sociologist

on the next workforce

Daniel Cherry, CMO at Activision Blizzard Esports Leagues

on gaming's next play IRL

David Dancer, CMO at MedMen

on the cannabis boom to come

Kass Dawson, global head of marketing at Softbank Robotics

with the Pepper robot, on the future of human-robot interactions

Amy Emmerich, chief content officer at Refinery29

on content's next mission

Jordan Fisher, CEO and co-founder at Standard Cognition

on AI and cashierless stores

Tony Magee, founder of Lagunitas

on cannabis in Lagunitas drinks and the culture

Jason Mars, CEO and co-founder at Clinc

on the rise of conversational AI

Softbank Robotics marketing chief Kass Dawson, Lagunitas founder Tony Magee and Bumble sociologist Jess Carbino
Softbank Robotics marketing chief Kass Dawson, Lagunitas founder Tony Magee and Bumble sociologist  Jess Carbino

Claudia Mata, co-founder of Vertly

on cannabis in beauty

Megan Maloney, investor at General Catalyst

on the real future for blockchain

Pras Michél, founder of Blacture

on the future of media and tech for black culture

Glenn Minerley, head of esports at Momentum Worldwide

on brands' role in the entertainment culture ahead

Natalia Oberti Noguera, CEO and founder of Pipeline Angels

on changing the "white bro" culture of Silicon Valley

Alexis Ohanian, general partner at Initialized Capital

on finding, evaluating and driving innovation

Delane Parnell, CEO and co-founder at PlayVS high school esports league

on the future of competitive gaming

Ralph Santana, CMO at Harman

on the 65-mile-per-hour living room

David Shing, digital prophet at Verizon's Oath

on screens and our mental health

Blacture and Fugees co-founder Pras Michél, Reddit COO Jen Wong and GE Ventures CMO Dara Treseder
Blacture and Fugees co-founder Pras Michél, Reddit COO Jen Wong and GE Ventures CMO Dara Treseder

Meiling Tan, head of marketing at Waymo

on bringing self-driving cars to the public

Dara Treseder, chief marketing officer at GE Ventures

on how to accelerate change

Randall Wilkinson, CEO and co-founder of The Wilkinson Group

on the future of food and his company's robotic Wilkinson Mini Bakery

Jen Wong, chief operating officer at Reddit

on the future of community trust

Be there too on Nov. 13 and 14. All the is info here.

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