Brand MVPs of Social Media: Prince Memorials Drive NFL and MTV to the Top

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Marketers rushed to commemorate Prince in social media after the music icon died on April 21 (some more gracefully than others), and their posts proved to the most engaging by brands on Facebook, Twitter and Tumblr in the week that ended Tuesday. The NFL, for example, topped all other brands' posts on Facebook in terms of likes, shares and comments when it resurfaced Prince's classic halftime show from Superbowl XLI.

Click our weekly Marketer MVP chart, courtesy of ListenFirst Media, to see the original posts:

Methodology: Marketer MVPs surfaces the individual brand posts, both paid and organic, that generated the most engagement on Facebook (defined as likes, shares and comments), Twitter (retweets and likes), Instagram (likes and comments), Tumblr (original notes) and YouTube (official views, comments and thumbs-ups). Brands tracked are the 200 most-advertised brands by U.S. measured-media spending in 2014, per Ad Age Datacenter, in addition to the top 500 brands as identified in the Redbooks 500.

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