Brands Experiment With Twitter's New Photo Collages
Some early-adopting brands are already experimenting with the ability to share more photos -- which appear in a collage format underneath the text of a tweet -- and effectively pack their tweets with more content.
The new features are a continuation of Twitter's efforts to give tweets more visual impact and another step away from the spareness and simplicity the service was known for back when a post could include only 140 characters and nothing else.
In October, Twitter introduced "media-forward timelines," a design change that caused photos to automatically display in users' streams. Previously, a user needed to click on a link to see a photo.
The change let users and brands take up more space in people's tweet streams. Now photo collages have the potential to let them do more storytelling with the space they have and go well beyond the former 140-character boundary.
Here are today's brand testers:
The cat-food brand uses a Twitter collage to tell a story.
The PepsiCo-owned sparkling-juice brand has packed four recipes into a single tweet.
Perennial early adopter GE gathers artful photographs of heavy machinery. It was also first to experiment with Twitter's line breaks when it promoted a tweet for Pi Day last year.
True brilliance is remembered by its effect on people, not things. pic.twitter.com/wQjjNEF2nH— General Electric (@generalelectric) March 28, 2014