Business Insider Hires Its First Chief Revenue Officer

Peter Spande Was CMO at Federated Media Until December

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Business Insider has brought on its first chief revenue officer, former Federated Media CMO Pete Spande.

Mr. Spande will oversee Business Insider's sales department and report to the company's president, Julie Hansen.

Mr. Spande left Federated Media in mid-December, vacating a position in which he oversaw all marketing, sales and ad operations. He had been promoted to the job in July after two years as sales chief. He joined FM in the fall of 2007 to run East Coast sales and was one of the company's longest-tenured execs.

His relationship with Business Insider, which was founded by Henry Blodget, goes back several years; Federated Media used to sell ad space for the site. "Pete's awesome," Mr. Blodget wrote in an email. "We're thrilled to have him."

Business Insider generates revenue through traditional display advertising, an events business, a job board, a new research business and through content deals with other websites. In an interview, Mr. Spande said most of his initial focus will be on ad sales, bringing new ad products to the site and marketing unique targeting options that the company has created as traffic has grown.

The company will likely be adding sales positions in New York, Boston, Los Angeles, San Francisco and Chicago throughout 2012, Mr. Spande said. Business Insider employs about 80 people.

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