BuzzFeed's Election Stream Drew 6.8 Million Twitter Views (but Averaged a Lot Less)

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From BuzzFeed's election night live stream on Twitter.
From BuzzFeed's election night live stream on Twitter. Credit: BuzzFeed News via Twitter

BuzzFeed took the crown for Twitter's widest-reaching live moment, racking up 6.8 million views on election night.

BuzzFeed was Twitter's partner to stream results live and offered up other coverage around the night. The live stream averaged 165,000 viewers a minute and peaked at 243,000 viewers at one time, according to a release from Twitter.

The average viewers were shy of the audience Twitter has received from pro-football, which it has been showing on Thursday nights. The audience varies week to week for games on Twitter, but they have climbed above 300,000 viewers on average per minute.

Total unique viewers, meaning they check in for at least three seconds to count as a view, typically range in the low 3 million for football games.

BuzzFeed beat that number with unique visitors to its live stream.

Twitter is emerging from the election with renewed energy after struggling against rivals in social media like Facebook and newcomer Snapchat.

Twitter is at a size disadvantage especially against Facebook's 1.8 billion users. Twitter has 317 million users, but it punches well above its weight in media.

Donald Trump relied heavily on the platform to fuel his candidacy.

As for advertising, Twitter brought in sponsors, including Izod and PlayStation, to run ads during commercial breaks.

Twitter is competing with Facebook, YouTube and Snapchat for this type of video content, and audience size and revenue are obviously key elements.

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