There is arguably no greater challenge facing business leaders today than developing enough tech talent for the future while building a more diverse workforce. With that in mind, we couldn't resist the opportunity to use our latest partnership with Fiverr, a global marketplace for creative and professional services, to raise awareness and funding for Code/Interactive.
Code/Interactive is a nonprofit program based in the Bronx that teaches technology and programming skills to high school students from underserved communities. Its goal is to help these students acquire the knowledge they need to pursue careers in technology and beyond.
As part of our partnership, we're encouraging members of the design and creative communities to submit visually stunning and traffic-stopping creative promoting the great work of Code/Interactive. The winning submission will appear on 300 billboards around New York this summer. The winner and runners-up will be unveiled and celebrated at Internet Week headquarters during the festival in May, and the winning designer will be featured in Ad Age's Creativity issue delivered to attendees of the Cannes Creativity Festival, giving the winner international exposure.
Our invitation for judging was met with great enthusiasm by a cross section of leaders representing all of the areas we hope to encourage with this competition. For that we are so grateful. Judges include the civil rights leader and champion for diversity in tech Rev. Jesse L. Jackson Sr.; Kevin Brady, executive creative director, Droga5; Sarah Hofstetter, CEO, 360i; Jim Moriarty, director of brand citizenship, 72andSunny; Dawn Barber, co-founder, NY Tech MeetUp; Dennis Crowley, CEO and co-founder, Foursquare; Hank Williams, founder, Platform.org; Jesse Juriga, creative director, Google Creative Lab; Marjora Carter, CEO, StartUp Box; and Brian Collins, chief creative officer and co-founder, COLLINS; among others.