Bell, meanwhile, offerred its own showstopper with its
battery-powered, self-driving air taxi – or flying car as
many called it – that it's dubbed "Nexus" and looks like a
massive drone.
Hyundai, meanwhile, featured pods that offered a glimpse of what
people would do in a autonomous vehicle world. Apparently, the car
of the future will feature trivia games, TV and Nintendo Wii-like
video games (we rowed a boat).
8K for out-of-home
advertising?
LG, long a CES stalwart, boasts a large, diversified portfolio
of products that include its popular OLED TVs, appliances,
speakers, phones and even its adorable robots.
Inside, hundres of large, flexible 8K OLED screens wrapped the
ceiling and curved over undulating surfaces of its showroom
floor:
"Wrapped screens will make for an immersive experience in
retail," MediaLink's Bill Westcott says, adding that with its
flexible screens and crisp picture, "8K technology will fair much
better for out of home advertising;" 4K content is limited despite
being out for several years. "Only 2 percent to 4 percent of
Netflix's content is in 4K."
5G technology
Although it's certainly the talk of CES, one high-level
executive from a leading carrier says mass deployment of 5G
technology won't arrive until at least 2021. Exhibitors, however,
will make you feel like it's coming out tomorrow.
The fifth generation of mobile tech, more commonly known as 5G,
will have speeds that are 200 times faster than what's already
available today. The idea is that 5G will connect consumers with
everything, not just their phones.
Chip manufacturer Qualcomm, for example, showcased how 5G will
provide fast enough speeds for driverless vehicles to make
split-second decisions. Virtual reality, meanwhile, can finally
have enough bandwidth to push better quality content that doesn't
make people nauseous.
While 3G connected people, and 4G brought the likes of Uber and
Airbnb, nobody is sure what the scope of capabilities the fifth
generation will bring with it.