CNN asked if this Chinese commercial was "the most racist ad ever." Vibe's headline was: "There are few words to describe the racism packed into this detergent commercial."
The ad shows a Chinese woman shoving her black boyfriend into a washing machine. The cycle runs, and when he emerges, he's been "cleaned" -- into a Chinese man.
The commercial is for a detergent brand called Qiaobi, which appears to be a small startup sold mostly through e-commerce. It's also a shot-for-shot rip-off of an Italian spot uploaded to YouTube 10 years ago. (In the Italian ad, a pasty, hairy white guy is transformed into a buff black guy.)
The international press discovered the Chinese ad Thursday; a day later a search on Google News turned up over 120 articles on it.
The full-length Chinese spot was still viewable early Friday on the brand's WeChat account, where it was posted weeks ago. One of those posts had said the ad was created with help from a team of directors from popular Hunan TV, a satellite channel. (Hunan TV did not return an email seeking comment.)