Complex Buys Fanboy Site Collider for Growing Media Network

Reorienting Toward Video

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Complex Media, a network of lifestyle and culture websites for young men, has acquired, a news and information site that covers movies, television and video games.

Founded by Steve "Frosty" Weintraub, Collider reports on the entertainment industry with an emphasis on fanboy culture, blending breaking news, video clips and extensive interviews with filmmakers. Complex said it plans to use its content management platform and sales force to generate new revenue and larger audiences for a site that attracts more than 3 million visitors a month. Terms weren't disclosed.

Collider fills a void in Complex's assortment of pop culture assets, a network that now attracts more than 120 million visitors a month. Like many other online publishers, Complex, founded as a magazine, has reoriented its business toward video, and sees potential in Collider's access to the filmmakers and stars of projects like "The Avengers" and "Game of Thrones."

"Steve brings a Comic-Con insider's perspective and respect among the publicists and talent and the studios," said Marc Ecko, founder of Complex. "We try to give our male readers everything they are interested in, and that includes the fanboy side of Hollywood."

Mr. Ecko declined to detail what kinds of video Collider might now make, though he said it will be broader than just interviews with top talent and the site plans to cover a wider range of TV. Complex has already helped Collider redesign its website to better fit mobile devices.

"We're known for running extended interviews with some of the biggest people in Hollywood," Mr. Weintraub said in an interview. "If you look at what Complex has done with musicians, we're moving in that direction."

~ Bloomberg News ~

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