Insert your brand message here.
Critics see branded content in just that way -- creators selling out to marketers in the name of pushing product. Defenders argue it disseminates useful information to consumers and enables brands to communicate their stories in ways that are believable and entertaining enough that the people willingly opt in to the message. Here we present viewpoints on both sides of the content divide.
–David Bebee, VP-global creative and content marketing at Marriott International
"The buyers are all asking for sponsored content."
–Mike Perlis, CEO of Forbes