Check Into Crate & Barrel on Your Phone, Earn Rewards

Retailer Becomes Startup Shopkick's First National Partner

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Another major retailer's betting you'll check into their store locations on your phone for free stuff later.

Mobile startup Shopkick, which launched nine months ago, has its first national partnership in Crate & Barrel. With the app and sensors installed in stores, consumers can earn rewards for walking into any Crate & Barrel location starting Friday.

The market was flooded with mobile apps for retail last summer in attempts to translate the mobile app check-in craze into loyalty. Early reports from ShopKick, which has raised $20 million in funding so far from Kleiner Perkins' mobile iFund, Greylock Partners and LinkedIn founder Reid Hoffman indicate that at least a slice of American shoppers are using mobile apps to earn points for rewards.

When its 1.4 million users walk into Shopkick stores, check in with the app or scan product barcodes, they win points -- called Kickbucks -- to go toward gift cards, song downloads, movie tickets, hotel vouchers, Facebook Credits or donations to charities. This summer, 460 Sports Authority locations will also roll out ShopKick rewards.

"Shopkick's growth curve is astonishing," said Sascha Bopp, chief operating officer of Crate & Barrel in a statement. "They combine deals and rewards very smartly: it lets us show our customers we appreciate their visit with rewards right when walk inside, directly on their phones -- and present them special offers for coming to see us."

Since launch, Shopkick has recorded 1 million walk-ins with its in-store sensors -- an extra step to ensure users are really in the store considering phone GPS wide range -- and 200 million check-ins and 5 million products scanned. Shopkick will also be added to an additional 100 Simon Property Group 190 malls before summer. The audience is largely young women; 55% are female and 49% are between 25 and 39 years old.

Other retail partners include West Elm, American Eagle Outfitters, Best Buy, Macy's , Target , and The Wet Seal. Users can win points for scanning products from HP, Intel, Kraft Foods, Procter & Gamble and Unilever in 250,000 other U.S. stores.

Follow Ad Age Reporter Natalie Zmuda when she gave ShopKick a spin last summer.

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