The new year has arrived but the usual resolutions to eat healthier may not have come with it: Fast-food restaurants opened 2013 with a surge of chatter on Twitter.

Chik-fil-A won its gain in buzz by sponsoring the, well, Chick-fil-A Bowl game between LSU and Clemson University on Dec. 31, according to data from Bluefin Labs.

Chipotle did even better -- in consumer chatter, at least -- without a national TV ad after closing on New Year's Day sparked affectionate complaints.

But Taco Bell and McDonald's earned even more talk on a combination of TV advertising and menu items that people wanted to talk about -- a rumored Cool Ranch Doritos taco at Taco Bell and the McRib at McDonald's.