Digital Adtech Exec Dies in Freak Balcony-Fall Accident

Jennifer Rosoff of TripleLift was 35

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Jennifer Rosoff
Jennifer Rosoff

The death of Jennifer Rosoff, director of sales at digital-advertising-analytics firm TripleLift, is front-page news this morning in New York City. Ms. Rosoff fell from her 16th-floor apartment's balcony in Midtown early Thursday morning while on a first date, according to the Daily News and other news outlets, when the balcony railing gave way.

The New York City Department of Buildings is investigating the accident and has issued a vacate order for all the balconies in Ms. Rosoff's building for the time being.

Ms. Rosoff started as director of sales at TripleLift in April after serving as integrated account director at The New Yorker. She previously worked at Lucky, Cosmopolitan, In Touch, Life & Style Weekly and Getty Images.

Triplelift CEO Eric Berry released a statement saying,

She was a well-loved and highly respected member of our team. Her tremendous energy and humor brought so much joy to the office. The entire company is distraught by the loss of Ms. Rosoff -- she will be deeply missed.

Ms. Rosoff was 35.

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