Watch: If You're Not Taking Voice Seriously, Your Competitor Is -- And Can Take You Out

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There are 30 million voice assistants on the market and another 20 to 30 million on the way, so Doug Robinson founder and CEO of FreshDigitalGroup, says ignore them at your brand's peril.

Robinson, whose company develops skills for brands and spoke at Ad Age's Next conference Wednesday, says that "if you are not thinking about voice, then you are not thinking about your customer," and your rival will have a "good chance of taking you out." Watch the video to find out why.

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