Visitors to gaming and tech sites such as Gizmodo, IGN, Verge, Machinima, Twitch and more will get an old school treat with a modern-day twist. EA Games has released a series of mini-banner ads that spike the action on classic Atari games Asteroids, Centipede and Mission Control. Instead of the game's original wimpy guns, the interactive ads allow players to attack their enemies with extra firepower, courtesy of a Titan, the centerpiece of the publisher's much-anticipated title Titanfall, which drops tomorrow March 11.
The games, which also live on a permanent home at www.titanfallarcade.com, replicate in 8-bit what the title promises on a grander scale, by providing players with a new shooter mode that allows them to fight alongside or operate a Titan, a 20-foot tall mech that drops out of the sky to assist them when needed. The idea brings a new angle to the shooting game framework and plays out in other elements of the marketer's multiplatform campaign, including broadcast and additional online initiatives. The campaign was created out of EA's agency Heat, San Francisco.