We've all heard the adage that brands are supposed to behave like people on social media. You know your friends who are always first to tell you about some new social platform, who had already made a dozen Vine videos when you decided to give it a try? There are marketers like that too.
1. General Electric
You wouldn't necessarily expect GE to invest in content for a platform as over-populated by LOLCats (not to mention porn) as Tumblr is, but it has. The marketer is typically always among the first to start publishing content to social platforms with explosive user growth, from Pinterest to Instagram.
GE puts a heavy emphasis on inspirational content -- like artfully photographed turbines and engines -- for a science-minded set. But it can also be playful. Take a promoted tweet this week of a Vine that shows a snippet of a short film dubbed "Datalandia" the marketer produced.
Cattle-snatching aliens meet their match in #bigdata on this week's #Datalandia: http://t.co/Xu33MMdfvr https://t.co/HK3O8MPj8y
— General Electric (@generalelectric) July 26, 2013
2. Pepsi