Early Adopters Aren't the Only Ones With Wireless Networks

Mike Vorhaus on Digital Consumers

By Published on .

Wireless computer networking, servers and routers -- they all sound like high-tech equipment reserved for the classic early adopter. But tens of millions of Americans are routinely installing home wireless networks.
Mike Vorhaus
Photo: Stephanie Diani
Mike Vorhaus is senior VP-managing director of new media and strategy for Frank N. Magid Associates.
Just over 40% of American internet users ages 12 to 64 report having home wireless networks. And the increase has been dramatic: The number of homes with wireless networks grew 16% in 2005 and 32% in 2006. The total growth in two years has been more than 160%.

The growing ease of home networking and the low cost will help lead to major changes in consumers' ability to send internet content readily across their networks, even to their TV sets. Think of the buzz that already exists around Apple's new iTV product and the Xbox 360 and PS3 services linking internet content to the TV. Widespread wireless networking will further build the role of the internet in providing consumer entertainment, and advertisers will have more and more opportunities to run TV-like ads on internet sites that may well be viewed on TV screens.
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