EBay is trying to bring the pleasure back to online shopping with "Feed," a curated list of items that the e-commerce giant calculates might interest you.
The idea behind Feed, which was announced at an event in New York on Wednesday and has a decidedly Pinterest-like aesthetic, is to combine the ease of online purchasing with the fun of window shopping, said eBay Chief Technology Officer Mark Carges, noting it moves the e-commerce browsing experience beyond a search-based one.
It is , essentially, a news feed, but with products. It lets eBay users create personalized home-page profiles by "following" certain categories, such as a favorite musician or brand, and is driven both by what the user tells the company and by his or her purchase and search history. The feed also has a social element, which lets users check out their friends' home pages and get inspiration from them.