"Mother Up" is an exclusive animated series airing next fall,
starring the voice of Eva Longoria as Rudi Wilson, a onetime
high-powered music exec who's trying to adapt to suburban
motherhood. One problem: she's not very good at it.
In a conversation with Ad Age deputy managing editor Michael
Learmonth, the former star of Desperate Housewives will talk about
making content for the web, in lieu of TV, and Mr. Forssell will
talk about what's in store for Hulu and where this kind of original
programming fits in.
Hulu joins an all-star cast of technologists, entrepreneurs,
marketers and thinkers in two days of programming at Ad Age Digital April
16 and 17 in New York City.
On the future of video entertainment, we'll hear from Shawn
Strickland, CEO of Redbox Instant by Verizon, the joint
venture with Netflix in its sights, and Aereo CEO Chet Kanojia,
who's out to take on the entire cable industry with the IAC-backed
cord cutting service.
Over the course of the two day confab, leading marketers from
Citibank, Starbucks, Blackberry, IBM, and Delta will address the hottest
topics, and biggest challenges facing marketers today, from rapidly
shifting mobile behaviors to opportunities afforded by harnessing
big data.
On the technology side, Facebook's head of marketing Rebecca Van
Dyck will discuss the pivotal moment mobile and how Facebook
reaches its next billion users. Meanwhile, Google Creative Chief,
Robert Wong, will give us a look at the inner workings of the
Google Creative Lab, focusing on the interplay between the products
Google builds and the stories told about them.
Our opening keynote is Newark mayor and presumptive U.S. Senate
candidate, Cory Booker, who will appear with #waywire CEO Nathan
Richardson to talk about social tools can improve governance and
disseminate world-changing ideas.
Attendees will also hear from a slew of startups, including
Aviary, Hitbliss, Stipple, and Grokr Labs. A full list and program
is available at adage.com/digital2013/.