What do you do after you raise a mountain of cash? If you're Fab, you spend some of it. The social shopping site raised $105 million earlier this year. Tonight, it's putting some of that to use by buying Facebook's log-out page.
Facebook's log-out page is the closest thing the social network has to the kind of big home-page takeovers that used to drive online advertising and are still monopolized by the likes of Yahoo, AOL, MSN and YouTube. While a relative few of Facebook's 955 million users log out much, enough -- such as those using public computers in libraries or schools -- do to make it a big, expensive display buy.
Because a large cross-section of Facebook users see the same ad at once, it's one way to reach a very large audience on the web in a short amount of time.