Businesses can now rule their Facebook presence with just a single app after the social network developed a “business suite” that links to Facebook, Instagram and, eventually, WhatsApp.
On Thursday, Facebook Business Suite launched for 180 million businesses that run Facebook Pages and Instagram accounts. Facebook made the product update as part of its small business push, making the new app first open to the smaller and medium-size businesses before rolling it out widely.
“Our goal with this is to help simplify and unify,” says Rich Rao, Facebook’s VP of small business. “The vision for this is to have this be the unifying interface.”
Businesses can use the app to create posts that they can simultaneously push out to Facebook and Instagram. The app includes tools for scheduling posts; it covers paid ads and unpaid posts; provides analytics to compare what’s working and what’s not; and it acts as a hub that catches all comments and messages from Facebook and Instagram.
Eventually, the app will incorporate the e-commerce and shopping tools that Facebook developed recently. It will also expand to encompass brands’ WhatsApp activities.