Apple pursues Google in education with $299 iPad, new 'Schoolwork' software
Apple product marketing VP Greg Joswiak speaks during an event at Lane Technical College Prep High School in Chicago on Tuesday, March 27, 2018. Apple rolled out a low-cost iPad geared toward students to better compete with Google Chromebooks in the educa (Christopher Dilts/Bloomberg)
Marketing leaders weigh in on what brands can learn from HBO Max's rebrand rollout, from establishing conversation with consumers to how to handle potentially disruptive news.