Video chat joins peer-to-peer payments as features within
Messenger that have nothing to do with messaging. Facebook is also
nearing the introduction of Businesses on Messenger, which will
allow companies to conduct basic customer service activity within
it. Facebook also recently opened up Messenger to developers,
giving them the ability to build apps specifically for the
Taken together, Facebook appears to be trying to turn Messenger
into a version of WeChat, the do-everything messaging app,
based in China. Not only can WeChat users message and video chat
within the app, they can hail cabs and watch NBA games in it
There is no advertising in Messenger yet, but if and when it
comes, it should be a mammoth opportunity for Facebook. The company
has some of the best data on its users (including their first and
last names and which devices they login on) but perhaps something
equally important: their attention.
Unlike nearly everywhere else on the internet, Messaging is one
of the few places where people only allow in their intimate
contacts. So when something happens there, people pay attention.
That attention can make messengers a far more attractive
environment to advertise, especially when compared to the
banner-cluttered web and saturated television market.