Facebook Messenger has its own massive user base, however.
said that the standalone app had reached the
200-million-monthly-user mark in the first quarter of 2014. It's
part of Facebook's strategy to "unbundle" its services, though
messaging is also still integrated into the core Facebook app. All
told, the company says that 12 billion private messages are sent
daily between Messenger, Facebook.com and the core Facebook
Facebook Messenger has no advertising, and nor does WhatsApp,
which has famously eschewed it. (While WhatsApp charges users a
low fee to use the service, Messenger is free to use and thus
generates no revenue for Facebook.) Those two services compete
globally with a plethora of other apps focused on one-to-one
messaging, such as Asian giants WeChat, Line and KakaoTalk, which have
brought in revenue from sources like the sale of digital stickers
and in-game purchases by users.
WeChat, for instance, has also been experimenting in some
ambitious areas too. In China, it offers online-payment services
and banking, and it's getting into e-commerce.
Mr. Marcus posted on Facebook and LinkedIn announcing his
decision to take the new job. He had been PayPal's president for
two years and originally came to the company in 2011 after it
acquired a mobile-payments startup he founded called Zong, according to his LinkedIn profile.
He wrote, "While I was in the middle of my
thought process about what was next for me, Mark Zuckerberg and I
got together. Mark shared a compelling vision about Mobile
Messaging. At first, I didn't know whether another big company gig
was a good thing for me, but Mark's enthusiasm, and the
unparalleled reach and consumer engagement of the Facebook platform
ultimately won me over. So… yes. I'm excited to go to
Facebook to lead Messaging Products. And I'm looking forward to
getting my hands dirty again attempting to build something new and
meaningful at scale."