Facebook has started running a commercial called "Airplane" to promote its Home mobile app, which essentially allows Android users to turn their phones into Facebook phones by presenting a rotation of Facebook content on home and lock screens and allowing constant Facebook messaging. Facebook also plans to use Home to put ads on phone home screens.

The commercial, by Wieden & Kennedy, shows a man on a plane encountering people (and pets) from his Facebook friends' photos. It had more than 64,000 likes on Facebook by late Sunday morning but has also spawned a wealth of negative comments.

"I don't even understand what they are trying to show us," one Facebook user wrote. "It makes no sense to me. If I get a Facebook phone is my life going to be like a circus with that annoying tuba sound following me around?