Digital Marketing & Ad Tech News

Fake Pageviews Cost Online Advertisers More Than $6 Million Per Month

Hijacked Computers Generating Billion of Fake Ad Impressions Monthly
By John McDermott. Published on March 20, 2013.
Gift Article
READ THIS NEXT   
Programmatic ad power shifts as agencies and supply-side platforms work together
Although individual Chameleon bots mimic human behavior, their aggregate clicking and mousing patterns show unrealistic homogeneity, Spider.io said.

In this article:

Most Popular

WHAT TO READ NEXT

Programmatic ad power shifts as agencies and supply-side platforms work together

Programmatic ad power shifts as agencies and supply-side platforms work together
How Gen Z’s ‘little treat culture’ is influencing brand marketing strategies

How Gen Z’s ‘little treat culture’ is influencing brand marketing strategies

Ad targeting failures—why brands are missing their intended audiences

Ad targeting failures—why brands are missing their intended audiences
What brands are still getting wrong when working with diverse creators

What brands are still getting wrong when working with diverse creators
Why MrBeast, Dude Perfect and other YouTubers are adopting an upfront ad strategy

Why MrBeast, Dude Perfect and other YouTubers are adopting an upfront ad strategy
Creator and influencer trends brand marketers need to know about right now

Creator and influencer trends brand marketers need to know about right now
Why brands should give creators more creative control

Why brands should give creators more creative control
Inside Walmart’s immersive commerce strategy to reach Gen Z and Gen Alpha

Inside Walmart’s immersive commerce strategy to reach Gen Z and Gen Alpha