Sorry, Sherwin-Williams. Florida Paints is now the new supplier of products featured in popular paint-mixing TikTok account @tonesterpaints, followed by 1.4 million people.
Less than a week after the news broke that Sherwin-Williams fired part-time college student Tony Piloseno over running the TikTok account featuring its paints, he has been hired by smaller competitor Florida Paints to come on board full-time and develop his own line.
The 22-year-old Ohio University senior says that in the past week, after being dismissed by the 154-year-old brand, he’s received an offer from just about every national paint company, including Behr, Benjamin Moore and PPG. But Piloseno chose smaller competitor Florida Paints, which operators 25 paint stores across Florida, for its family-like culture after visiting the paint manufacturer over the weekend.
While details of the role are still being ironed out, Piloseno will come on full-time in the company’s sales and operations division, and will also be granted his own lab to develop a line of @tonesterpaints paints.
“I went through meetings with a bunch of companies,” says Piloseno. “The difference between them and Florida Paints is I was trying to get away from the corporate culture of things.” He says Don Strube, founder of Florida Paints, “was probably the only one who understood and appreciated” his passion for paint. “We both view it as an art form,” he says.
Piloseno shared the news to, where else but TikTok, on Tuesday.