"Creating this button is basically the best way to bridge the
gap between the things that you read online and then the things you
want to experience in the real world," said Jonathan Crowley,
Foursquare's director of media partnerships (and brother of
co-founder Dennis Crowley.)
Foursquare tested an earlier iteration of the "Save" button
starting in June 2010 with the Wall Street Journal, but the "Add to
Foursquare" button was cumbersome to deploy, since it had to be
manually programmed for every location instead of automatically
detecting location-based metadata in the HTML of every page. It was
never used by other publishers.
Foursquare is also rolling out a third new product, which is
consumer-facing. Users can install a bookmarking extension in their
browsers that can be used to save locations to their to-do lists
while reading any piece of content on the web by clicking a button.
The tool will search the page for as much location-based metadata
as it can find, but if it doesn't produce a match, users can
manually type what they're looking for into the tool.