GE "Imagination Cubed"

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So GE created this innovative site in 2003. You could draw pictures with a virtual pen. But 2004's campaign added multiple dimensions, and the new site enabled artists to invite two friends to draw with them from different locations in real time. Whether drawing alone or with friends, the activity fulfills the GE tag, "Imagination at work."

Client: GE Agency: Atmosphere BBDO CD: Arturo Aranda CW: John Heath Senior AD: Ron Lent Melissa Haworth Senior Producer: Mary Pratt Senior Developer: Jeff Falcon Senior Information Architect: Ken Kraemer Director of Development: Steve Longbons

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