Google has launched AMP Stories, a feature that lets publishers create content similiar to Instagram Stories, but for mobile websites.
AMP, short for Accelerated Mobile Page, loads content extremely fast. The open-source project was led by Google roughly two years ago, after users began spending more time in apps than on websites. (The latter is where Google makes most of its money.) Partners in AMP Stories include The Washington Post, CNN, Mic, Conde Nast, Wired, People and Mashable.
Ads are not yet available on the new format, but plans for them are in the works, says a spokesperson for Google, adding that additional details regarding advertising in AMP Stories should arrive in the coming weeks.